Carré

Working with Carré the last few years, I’ve been responsible for the creative direction, brand identity refresh, and design of graphics and garments. Working closely with Sam Cooper, we took a more mature approach to the streetwear market, tying in elements of Menswear and sportswear, which complimented the brand’s philosophy. This new direction helped to service a neglected market within the Culture Kings retail ecosystem and aligned with a growing global trend of more ‘mature’ streetwear, led by the likes of Kith & Aimé Leon Dore.